Concepts

Monitor and alert

A monitor watches a topic on a schedule. Each check looks for a spike, a turn to the negative, and accounts working together (a coordinated campaign), and raises an alert with the accounts and the evidence behind it. Research looks into a topic once.

Themes and trends

What people say is grouped into themes, explained in plain words. Trends follows what’s rising in your market and matches it to your own catalog.

Catalog

What your organisation sells, products and services, described once. Posts, campaigns, offers and forecasts use it.

Brand

Your brand (its name, line, website, colours, logo and voice) is your organisation’s brand in AI knowledge, which every render and every AI draft follows, with your AI guidelines. The Brand kit holds the fonts renders use, and is where you change the brand. Arabic is set as real text over the image, not drawn by the image generator.

Content and assets

Content holds posts, stories and videos: each channel’s copy, image and render in one place, written by hand or with AI. Each post has an assistant that rewrites it, changes its title or makes its image, and asks before it changes anything. Assets holds uploads, AI-made images and renders in collections, searchable by name or tag; move or delete several at once. The Calendar shows the month: planned content, scheduled and published posts, and the slots your content schedules will fill.

Approval flow

The steps every piece of content passes before it can be published. At each step it is approved, rejected or sent back with a note. You decide from Content: show Waiting for me, or Waiting approval for everything pending, and select several to approve at once. External reviewers decide from a link, without an account.

Publishing accounts and the queue

Publishing accounts are your organisation’s own pages and accounts, connected to publish approved content. They’re not the accounts that read public posts for listening. The Publish queue holds every post scheduled from approved content; a post counts as published only once the platform confirms it, and its results are read back.

Campaigns and contests

A marketing campaign plans a launch, an offer, a contest or a season: AI proposes the posts, people approve them, and the results come back. A contest has rules, entries from comments or a form, a fair draw anyone can re-check, and winners who are told.

Leads and offers

Leads are people and companies who asked in public for what you sell, or match your ideal customer, found in the posts and pages you already track, scored, with the evidence. Offers go out only once approved, and opt-outs are honoured.

Forecasts and proposals

Demand forecasts give the expected demand for each catalog item, with a range and the reasons, from your sales history, the season and trends. Product proposals suggest what to make next, from what customers say, what competitors do and where demand is heading.

Limits

Your plan sets how much you can use: posts, monitors, leads and AI each have their limit. When one is reached, the screen says so in one line, with when it resets, instead of an error. Ask us to raise a limit, or move to a bigger plan.